Brand Identity Design & Website Design

I offer comprehensive brand identity and website design services that elevate your work and enhance your online presence. My dedication to your project results in visually striking branding that effectively showcases your style and vision. I then seamlessly feed your branding elements into a responsive and elegant web design to showcase your service offering, including fluid navigation, and optimal graphics. Let's create a cohesive identity and website that resonates across all platforms!

 

Person in a cozy sweater working on a laptop at a desk with a black dog looking up at them.

Small Business Dedication

I am dedicated to providing creative services to clients seeking to enhance their small businesses and establish a cohesive, exceptional brand presence. I understand the challenges involved in developing a brand strategy and crafting a distinctive presentation while maintaining the core essence of a company; I have faced these challenges myself. This experience fuels my passion for assisting small businesses in discovering their unique identities through effective branding and online representation. Whether you are in the early stages of your business or have been well-established for many years, I am here to support you. This partnership allows you to concentrate on expanding your business while I manage your digital branding. Together, as a creative team, we will work towards achieving seamless presentation. Witnessing businesses thrive is what drives me.

Versatile Brand Identity for Success

In today’s digital landscape, effective branding is not just about creating a memorable logo; it encompasses a comprehensive strategy that communicates the essence of a brand across multiple platforms. Versatile branding allows businesses to adapt and respond to ever-evolving market trends and consumer preferences while maintaining a cohesive identity. A well-executed brand strategy should consider various elements such as color schemes, typography, imagery, and tone of voice that resonate with the target audience. More than a logo, your BRAND IDENTITY sings the song of who you are.

 

What’s Included:

  • Two brand development calls.

  • Brand strategy questionnaire.

  • Build the story and personality of the brand via grammar, tone, voice. 

  • Logo suite development: 3 primary design concepts with up to 3 revision cycles for primary, secondary, and submark logo formats.

  • Logo concepts presented in brand-in-action format with all variations for logo selection.

  • Full Branding Guidelines (30+ pages) with logo variations, color palette, typography, iconography, photography styles, patterns (if applicable), branded mockups, do’s and don’ts of brand application, plus a one-page quick reference guide.

  • Deliverables in high-quality print, web quality and vector formats

    Bonus

  • Social Media Banner images and Icons

  • Stationary (if applicable)

The feel of your brand is like the theme song of your favorite show. It’s the texture of what people walk away with on their fingertips. It’s the magic that makes them remember you.

Brand Identity Details

  • Person using a stylus on a tablet, with a mug and keyboard nearby on a desk.

    Logo Variations

    3 primary design concepts with up to 3 revision cycles. You choose the one design or elements of each that best suit your brand identity. Your design includes lettermark, wordmark, icon/pictoral portrayals of logo design in dimensional and color variety. Deliverables in high-quality print, web quality and vector formats for web, social media, and print media.

  • Person holding a textured photograph above Pantone color swatches and other printed materials on a wooden table.

    Color Palette

    Colors speak to your brand. Your color palette will also reflect readability and contrast for ideal visibility. Colors will be referenced and utilized in all areas of web & print for brand consistency. Your quick reference guide will include HEX, CMYK, RGB and HSL color codes. Want to brand your office wall? I can include a Pantone Swatch.

  • Stylized font displaying uppercase and lowercase alphabet with numbers.

    Typeface

    The perfect complimentary typeface for logo, heading, and body text: “Selecting a font is like getting dressed. Just as one chooses an outfit according to the occasion, one decides on a font according to the kind of message you are seeking to convey. The typeface matters because of its power to create a sense of recognition and trust.” ~Julie Strawson

  • Vintage typewriter keyboard with circular keys and visible brand name "L C Smith & Corona Typewriters Inc.".

    Brand Story and Personality

    Your brand story is told in the combination of images and text. Your brand personality is conveyed through grammar, tone, voice. It’s the choice of words, phrases, and combinations of key elements that let viewers “hear” you no matter where you appear: website, social media, advertisements.

I can't wait!

Friendly & Effective Website Design

A friendly web interface is designed with the user in mind, prioritizing ease of navigation and accessibility. This intuitive layout enhances the overall user experience by guiding visitors seamlessly through the content. Key features, such as clear menus, visually appealing elements, and responsive design, foster engagement and encourage users to explore the site further. By focusing on usability, a friendly web interface contributes to higher satisfaction and retention rates. My platform of choice is Squarespace, chosen for its drag-and-drop usability so you are empowered as a user to make your own future changes. Don’t want to make changes? I have a website maintenance subscription that will be perfect for you!

 

What’s Included:

  • 5-7 fully branded web pages.

  • Examples of main web pages: Home, About, Services, Portfolio, Gallery, Testimonials, Contact, Scheduling, Features, Accolades/Endorsements.

  • Custom features to enhance design and brand images including watermarks, background graphics, external linking and embedding. 

  • Image enhancement can involve utilizing stock images when company photos are unavailable or when existing images lack quality. Additionally, coordinating with a photographer for specific photo direction can help ensure that company visuals align with brand identity and quality standards.

  • SEO development via keywords, writing or expanding web copy, syncing with Google Analytics, submission to Google search console and Bing Webmasters Tools.

  • Domain transfer or DNS set up + launch support.

  • Daily support through phone, email, or text.

  • Email marketing integration (if needed).

  • Designed exclusively on Squarespace (transfer delays from different web host may apply).

  • Delivered in 6-16 weeks depending on timely responsiveness and actionable feedback from client.

  • 2 weeks of tech support after launch.

  • Web pages that include course building, blog setup or transfer, membership areas, or e-commerce are subject to extended timeline and increased pricing.

The way you tell your story online can make all the difference.

 FAQs

  • In my time as a graphic and web designer, I have learned to focus on client empowerment. This web hosting platform empowers the user to make their own changes as they arise.

  • I can continue to be a support to you with a monthly Website Subscription and be available to make changes as they are needed. This is often requested for businesses that continue to evolve throughout the design phase.

  • During our intake process I have you fill out a questionnaire that dives into your company details so I may accurately represent you in my design process. I also set up share folders for you to share your images, forms, and other content.

  • There is typically a 1-2 month wait time, so the sooner we contract for your project and you pay the 50% down payment, I can have you solidly on the schedule. Don’t worry, in the interim, you can be in the discovery phase of the process and adding everything I will eventually need in our share folder.

  • My pricing does not include Squarespace monthly web hosting subscription fees, domain hosting, transaction fees, google workspace, digital products, membership, or email marketing fees.

    My hourly rate of $50/hr applies if revisions occur beyond terms of our contracted service.

Molly is a joy to work with!  Finally I found a web designer that is punctual, and extremely accurate and skilled at creating what I envisioned in my website.  Finding someone who can actually match my ideas and then implement them quickly is a challenge.  Molly can do this and I was lucky to find her.  I love her work, personality and patience with me when I ask for something last minute or need to make changes.  She goes above and beyond to get the job done and then some.  I highly recommend her.  

— Rose