More than a logo, your BRAND IDENTITY sings the song of who you are.
The feel of your brand is like the theme song of your favorite show. It’s the texture of what people walk away with on their fingertips. It’s the magic that makes them remember you.
What’s in a brand identity?
Logo variations, colors, typeface, design. Fluidity, consistency, personality. A true brand encompasses all this and more.
Brand Identity Details
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Logo Variations
3 primary design concepts with limited revision cycles. You choose the one design or elements of each that best suit your brand identity. Your design includes lettermark, wordmark, icon/pictoral portrayals of logo design in dimensional and color variety. Deliverables in high-quality print, web quality and vector formats for web, social media, and print media.
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Color Palette
Colors speak to your brand. Your color palette will also reflect readability and contrast for ideal visibility. Colors will be referenced and utilized in all areas of web & print for brand consistency. Your quick reference guide will include HEX, CMYK, RGB and HSL color codes. Want to brand your office wall? I can include a Pantone Swatch.
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Typeface
The perfect complimentary typeface for logo, heading, and body text: “Selecting a font is like getting dressed. Just as one chooses an outfit according to the occasion, one decides on a font according to the kind of message you are seeking to convey. The typeface matters because of its power to create a sense of recognition and trust.” ~Julie Strawson
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Brand Story and Personality
Your brand story is told in the combination of images and text. Your brand personality is conveyed through grammar, tone, voice. It’s the choice of words, phrases, and combinations of key elements that let viewers “hear” you no matter where you appear: website, social media, advertisements.
